Social Media Etiquette: As many of you know, I am a Social Media Marketing Consultant. This means that I work with Small Business Owners to establish their social media presence and create their Facebook Ads Campaigns. Lately, I’ve received a large amount of Friend requests from Friends-of-Friends. I admit that I’ll accept most requests, mostly because I do enjoy learning about others and other times it’s out of curiosity.
HOWEVER, what I’ve noticed happening is that once a friend request is accepted, I’ll receive an invitation to like this person’s business page. Some are so bold as to immediately add me to their “secret” group where they market their direct-sales businesses and items. Here’s the thing that I don’t understand. Social Media is about being social, right?
I’m confused as to why these individuals skip the “getting to know you” part and dive straight into the “me-me-me” portion of the relationship. Years ago, an amazing mentor of mine taught me, may he rest in peace (miss you D. Troy Spoon), about K-WIIFM, everyone’s favorite radio station. Whenever we’d discuss a business concept, he’d say, “sounds great, but What’s In It For Me?” It wasn’t because he was being selfish, it was because he wanted me to really think about what the other person in the business relationship stood to gain from the agreement.
So I ask you before you spontaneously add new friends and strangers into your group without permission, do you ask yourself what the other person stands to gain from the relationship, or is it really just about you? Because if it’s all about you, then you’re missing out on a major component of being social. Not to mention, you’re not practicing good Social Media Etiquette. Something to think about…